STRATEGY | 2022-2025
Author: South Fremantle Football Club
South Fremantle Football Club is pleased to provide members, supporters & stakeholders with our
“Bullish”
Strategic Overview
, a 4-year direction spanning the period 2022-2025.
In recent seasons we have focussed upon building a sustainable business to underpin football. We have taken significant steps in improving our financial performance, growing our membership base and achieving brand and consumer gains, all whilst sustaining stable and high-achieving football results.
It gives us the foundation to deliver on our vision –
The Premier Family Club
.
Our “Bullish” approach to Club operation is centred upon four (4) key strategic ambitions, being Football, Fundamentals, Future and Finance.
Each ambition guides our planning and performance, offering clarity and accountability across the entire Club.
Within the strategic overview, we highlight:
1. Our Purpose and Vision
2. Our Key Values
3. Our Strategic Ambitions
We look to the future with great anticipation and belief in our Club, our people, and our performance aspirations.
Refer to full strategy here: Bullish | Strategic Overview [2022-2025]
Our Latest Insights
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Apr
17
FULL ARTICLERD 4 PREVIEW | v CLAREMONT
Author: South Fremantle Football ClubSouth Fremantle continued their winning start to the WAFLW season with a 15-point victory on the back of the only two goals of the last quarter against Pee… -
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Apr
17
FULL ARTICLERD 3 PREVIEW | v SWAN DISTRICTS
Author: South Fremantle Football ClubSouth Fremantle continued their winning start to the WAFLW season with a 15-point victory on the back of the only two goals of the last quarter against Pee… -
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Apr
15
FULL ARTICLEWAFLW – BULLDOGS WIN AGAIN TO GO 3-0
Author: South Fremantle Football ClubSouth Fremantle continued their winning start to the WAFLW season with a 15-point victory on the back of the only two goals of the last quarter against Pee… -
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Apr
15
FULL ARTICLEWAFL – BIG BULLDOG WIN OVER THUNDER
Author: South Fremantle Football ClubSouth Fremantle will look to continue its perfect start to the 2025 WAFLW season when hosting Peel Thunder on Saturday in the twilight fixture at Fremantle… -
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Apr
15
FULL ARTICLERED & WHITE ARCHIVES: BRAD HARDIE, THE MEDAL DETECTOR
Author: South Fremantle Football ClubThere is one common denominator that runs rampant through Brad Hardie’s extraordinary football journey from Hilton Park juniors in the early 1970s to Sou… -
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Apr
11
FULL ARTICLEWAFL RD 2 PREVIEW | v PEEL THUNDER
Author: South Fremantle Football ClubSouth Fremantle is back at Fremantle Community Bank Oval for the first time in 2025 on Saturday to take on the reigning premiers Peel Thunder while celebra… -
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Apr
11
FULL ARTICLEWAFLW RD 3 PREVIEW | v PEEL THUNDER
Author: South Fremantle Football ClubSouth Fremantle will look to continue its perfect start to the 2025 WAFLW season when hosting Peel Thunder on Saturday in the twilight fixture at Fremantle… -
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Apr
9
FULL ARTICLEBULLDOGS STAY PERFECT TO OPEN SEASON
Author: South Fremantle Football ClubSouth Fremantle were part of another piece of WAFLW history on Saturday evening and the Bulldogs remained perfect to start the 2025 season with the 43-poin… -
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Apr
9
FULL ARTICLEBULLDOGS BEAT DEMONS TO OPEN 2025
Author: South Fremantle Football ClubSouth Fremantle has made a winning start to a new era for the club with a seven-goal final quarter leading to the season-opening 13-point victory against P… -
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Apr
4
FULL ARTICLEWAFL ROUND 1 PREVIEW v PERTH
Author: South Fremantle Football ClubA fresh era for South Fremantle with a familiar face as coach and string of fresh players begins this Saturday night at Mineral Resources Park against Pert…
