Back
to top

Curley excited at Bulldogs squad but focused on hard work

Author: South Fremantle Football Club

NEW South Fremantle coach Todd Curley is excited by the playing group he is inheriting at the Bulldogs and sees the potential there to be a strong unit in 2015, but is fully aware that nothing is guaranteed and that only hard work will bring about success.

Curley was last week appointed as the new South Fremantle coach for the 2015 and 2016 WAFL seasons with the option of continuing in 2017 as well and the former Collingwood, Western Bulldogs and West Perth defender has every reason to like the look of the squad he will be in charge of.

The dual West Perth premiership player and 118-game AFL veteran who then coached the Falcons for three years before three seasons as an assistant with Fremantle has cast a keen eye over the South Fremantle team in the second half of the season.

He has been impressed not only with now seeing the Bulldogs win four straight matches, but with the depth of the exciting talent.

There is the top-level stars like Ashton Hams, Ryan Cook, Haiden Schloithe, James Sellar and Ben Saunders along with leaders Craig White, Paul Mugambwa and Adam Guglielmana, and Dylan Ross, Nick Borovac, Haiden Schloithe, Alistair Gillespie, Brock Higgins and Jarrod Parry who have gone to the next level.

There is then youngsters Tim Kelly, Brendan Verrier, Steven Verrier, Zac Strom, Jacob Martinez and Ben Sokol who look capable of being long-term quality players.

All of that is a large reason why Curley was quick to accept the position to coach South Fremantle and he now is focused on putting plans in place that will see that group reach their potential.

“I think it’s an exciting group with quite a large group of emerging young players who have had some success at lower levels together coming through, but also some experienced players who are still also pretty young relatively,” Curley said.

“It’s a pretty young list and pretty well balanced already. I’m looking forward to getting amongst it. There’s certainly some talent there so we will put a program in place that we believe can get them to improve as quickly as we can.

“We will be focused on that improvement coming from within and if there is a potential player who can help us significantly that we could bring in, we would look at that but our focus will be on our own.”

As a player, Curley played in the 1995 and 2003 premierships with West Perth while also leading the Falcons to two finals series as a coach and playing in four finals campaigns in the AFL with the Western Bulldogs including two preliminary finals in 1997 and 1998.

So Curley is well and truly accustomed to being part of finals bound teams throughout his 20 years of involved with top-level football, but over that time he also has seen things drastically improve, and fall off track, over pre-season campaigns and that’s where his focus now lies for South Fremantle.

“My whole life as a player or coach I’ve never started a pre-season without the aim and belief that at the end of the season we will be playing at the end of September still, so nothing changes with that but there are no guarantees,” he said.

“A lot of hard work will need to happen now from the first day of pre-season to then even qualify to play finals. Hopefully we can improve significantly over the summer, but my experience at WAFL level tells me that things can actually change pretty quickly over summer in a good and bad way.

“We’ll be doing everything we can to try and improve, and the first thing is preparing for Round 1 now and trying to start in a positive manner.”

When Curley coached West Perth between 2006 and 2008, he had only just retired as a player so it was all a learning and developing experience, but now with three years there under his belt and three years in the AFL system, he has learned a lot and will do some things differently this time around.

“What I have learnt along the journey is that man management is a big issue and that’s probably my main focus,” he said.

“If they aren’t happy then it doesn’t matter what game plan you have, you won’t have success. We want a really happy vibrant group that wants to do something together as a team, and it will be all about the team. That’s our focus and what I’ll be trying to make happen before anything.”

With Paul Hasleby still in charge at South Fremantle until the season finishes and with the Bulldogs on a four-game winning run heading into the final round clash with Peel, Curley won’t start getting things rolling until after the season but he is already putting his plans together.

“I’ll stay away until the season is finished and they have been in a really positive place the last six to eight weeks playing some good footy, and they seem to have built some really good chemistry and confidence,” Curley said.

“Obviously Hase is committed to coaching out the year so I think it would be more disruptive if I got involved now. I would rather let him finish off the season well like he is doing and then we can sit down to have a quick chat, and that gives me a bit of a head start to begin my planning.”

SHARE THIS ARTICLE

Our Latest Insights

  • Dec 20

    FIXTURE SNAPSHOT

    Author: South Fremantle Football Club
    FULL ARTICLE
  • Dec 17

    2025: A YEAR UNLIKE ANY BEFORE IT

    Author: South Fremantle Football Club
    In 2025, the Bulldogs celebrated 125 years as an iconic WA football club, determined to acknowledge a proud & rich heritage whilst showcasing its contempor…
    FULL ARTICLE
  • Dec 17

    RENEE MORGAN DRAFTED BY GEELONG

    Author: South Fremantle Football Club
    With their third pick in the 2025 Telstra AFLW Draft, the Geelong Cats recruited our very own midfielder Renee Morgan, with Pick 43 overall.
    FULL ARTICLE
  • Dec 11

    GAFF RETURNS TO THE BULLDOGS

    Author: South Fremantle Football Club
    The South Fremantle Football Club is pleased to announce that former AFL midfielder and past player Andrew Gaff will rejoin the club in the newly created r…
    FULL ARTICLE
  • Dec 9

    2026 COACHING UPDATE

    Author: South Fremantle Football Club
    The South Fremantle Football Club is pleased to announce a refreshed and strengthened coaching and support structure for the 2026 season, featuring several…
    FULL ARTICLE
  • Dec 5

    2025 FINANCIAL RESULT

    Author: South Fremantle Football Club
    In 2025 South Fremantle achieved a turnover of $3,829,250 with a cash profit of $91,617, further strengthening the club’s balance sheet.
    FULL ARTICLE
  • Dec 2

    ASH GOMES UNLEASHED

    Author: South Fremantle Football Club
    The South Fremantle Football Club is delighted to welcome Ash Gomes to the Bulldogs family.With 141 WAFLW/WAWFL appearances, three premierships, a premie…
    FULL ARTICLE
  • Nov 20

    A MESSAGE FROM THE CEO

    Author: South Fremantle Football Club
    South Fremantle is buzzing with excitement as a talented group of young Bulldogs prepare for both the forthcoming AFL and AFLW National Drafts.
    FULL ARTICLE
  • Nov 11

    2026 CORPORATE CLASSIC

    Author: South Fremantle Football Club
    Your most anticipated corporate raffle is now open for 2026!
    FULL ARTICLE
  • Nov 10

    2025 AGM | BOARD NOMINEES

    Author: South Fremantle Football Club
    Four Board nominations have been received and accepted by South Fremantle Football Club.
    FULL ARTICLE