Back
to top

JEFFREY (THE WIZ) FARMER – WA HALL OF FAME

Author: South Fremantle Football Club

JEFFREY FARMER

PLAYER: 1995-2009 (Melbourne 1995-2001, Fremantle 2002- 2008, South Fremantle 2007-2009, WA 1998, 2009)

GAMES: 269 (Melbourne 118, Fremantle 131, South Fremantle 18, WA 2)

GOALS: 537 (Melbourne 259, Fremantle 224, South Fremantle 50, WA 4)

HONOURS: South Fremantle premiership player 2009; Melbourne Leading Goalkicker 1997, 1998, 2000, All-Australian 2000; AFL Goal of the Year 1998; AFL Rising Star nominee 1996; Fremantle 25 since 95 Team; International Rules Australian Rep 1998.


Born in the great southern town of Tambellup, Farmer built a reputation playing schoolboy, Teal Cup and country football. He was zoned to South Fremantle and the newly formed Fremantle Football Club had a hold on him for their foundation squad but chose instead to trade him to Melbourne in exchange for Phil Gilbert. Farmer made his AFL debut in Round One, 1995 aged 17, and joined the ‘goal with first kick’ club. He showed significant glimpses in his 7 games that season but ran a little hot and cold.

After establishing himself the following season to be named Melbourne’s Most Improved Player, he returned home due to family bereavements and extreme homesickness. Only a personal visit by Neil Balme and Garry Lyon was able to coax him back for 1997. By 1998 he was becoming a consistently brilliant performer and crucial to a Melbourne revival. Late in the season, he took a spectacular soaring mark above a pack but was narrowly pipped for Mark of the Year. After a form dip in 1999 due to relentless tagging, he came back to his best in 2000, producing several dazzling performances. He kicked a career-best 76 goals and was named as the All-Australian small forward.

At the end of 2001, Farmer was traded to Fremantle for draft pick 17. An early highlight was kicking a winning goal after the siren against his old club but his first two seasons at Fremantle lacked consistency. From 2004 to 2006 however, he was Fremantle’s second most productive forward and always capable of magic.


In 2006 he became the eighth indigenous player to reach 200 games and the first to kick 400 career goals and narrowly missed a second All-Australian selection. After a turbulent final two seasons, he announced his retirement at the end of 2008 with his 483 goals the 49th most of all players in VFL/AFL history.

In 2009 Farmer made a popular decision to return to WAFL football with South Fremantle, and his 13 games included the 2009 Grand Final victory over Subiaco. He also represented his state for the second time following a 1998 State of Origin game.

SHARE THIS ARTICLE

Our Latest Insights

  • Dec 20

    FIXTURE SNAPSHOT

    Author: South Fremantle Football Club
    FULL ARTICLE
  • Dec 17

    2025: A YEAR UNLIKE ANY BEFORE IT

    Author: South Fremantle Football Club
    In 2025, the Bulldogs celebrated 125 years as an iconic WA football club, determined to acknowledge a proud & rich heritage whilst showcasing its contempor…
    FULL ARTICLE
  • Dec 17

    RENEE MORGAN DRAFTED BY GEELONG

    Author: South Fremantle Football Club
    With their third pick in the 2025 Telstra AFLW Draft, the Geelong Cats recruited our very own midfielder Renee Morgan, with Pick 43 overall.
    FULL ARTICLE
  • Dec 11

    GAFF RETURNS TO THE BULLDOGS

    Author: South Fremantle Football Club
    The South Fremantle Football Club is pleased to announce that former AFL midfielder and past player Andrew Gaff will rejoin the club in the newly created r…
    FULL ARTICLE
  • Dec 9

    2026 COACHING UPDATE

    Author: South Fremantle Football Club
    The South Fremantle Football Club is pleased to announce a refreshed and strengthened coaching and support structure for the 2026 season, featuring several…
    FULL ARTICLE
  • Dec 5

    2025 FINANCIAL RESULT

    Author: South Fremantle Football Club
    In 2025 South Fremantle achieved a turnover of $3,829,250 with a cash profit of $91,617, further strengthening the club’s balance sheet.
    FULL ARTICLE
  • Dec 2

    ASH GOMES UNLEASHED

    Author: South Fremantle Football Club
    The South Fremantle Football Club is delighted to welcome Ash Gomes to the Bulldogs family.With 141 WAFLW/WAWFL appearances, three premierships, a premie…
    FULL ARTICLE
  • Nov 20

    A MESSAGE FROM THE CEO

    Author: South Fremantle Football Club
    South Fremantle is buzzing with excitement as a talented group of young Bulldogs prepare for both the forthcoming AFL and AFLW National Drafts.
    FULL ARTICLE
  • Nov 11

    2026 CORPORATE CLASSIC

    Author: South Fremantle Football Club
    Your most anticipated corporate raffle is now open for 2026!
    FULL ARTICLE
  • Nov 10

    2025 AGM | BOARD NOMINEES

    Author: South Fremantle Football Club
    Four Board nominations have been received and accepted by South Fremantle Football Club.
    FULL ARTICLE